Research shows that for every 100 donors an organization has in a given year, only 46 of them will give again: http://learn.networkforgood.com/donor-retention-toolkit.html?utm_medium=email&utm_source=tips-leads&utm_campaign=stock__donor-retention-toolkit&mkt_tok=eyJpIjoiWmpObU5HSXdNR1JsTlRReiIsInQiOiJIdFYyYml2VFRxMDZcLytFckZMM3VCSFNoeVl0VVEzZjE4ZDZUTDl3NEtHNEl1WmRxdHhDbzB5dWtkUFNhcHh5eVRDaEh2K1gzODZVdUJHRHJ0c0RHZkFWM3RaT05odHVzQkpTZHp4UU84XC9ZT3VRcUJKVnViOExOcm1HWWJmSEE0In0%3D