Maybe it’s theoretical gobbledygook, but a well-articulated Theory of Change can inspire donors and generate results: http://www.socialvelocity.net/2016/03/5-benefits-of-a-nonprofit-theory-of-change-slideshare/?utm_source=Social+Velocity&utm_campaign=3033e5d942-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_bd2775777e-3033e5d942-51663725