Corporate sponsorships of social initiatives might have an unintended, negative impact on nonprofit recipients: https://nonprofitquarterly.org/2016/08/31/study-finds-that-corporate-sponsorships-negatively-impact-nonprofit-brands/?utm_source=Daily+Newswire&utm_campaign=bdf86a5392-Daily_Digest_23838_31_2016&utm_medium=email&utm_term=0_94063a1d17-bdf86a5392-12442753