Good for both nonprofit advocacy and fundraising—using “audience personas” to connect with & convert supporters: http://gettingattention.org/2016/01/nonprofit-audience-personas/?utm_source=Nancy+Schwartz+%26+Co.&utm_medium=email&utm_campaign=9b3a3b26e7-BLOG_POST_ALERT&utm_term=0_a940cd650c-9b3a3b26e7-70376481