Just as their predecessors had to avoid undue advertiser influence, nonprofit news websites must avoid undue donor influence: https://nonprofitquarterly.org/2015/12/04/nonprofit-news-sites-and-donor-disclosure-what-are-the-protocols/?_hsenc=p2ANqtz-9Lb3X6Ds-USondrMZZ0ZFCNYiM-BGgEt7y0Q3j_9ZdtWxhiHjoBxQWmL8EgE3ooQcbPDLyOHOWvn9YWvvjVsQwpXBXGGK67mmpkSQmq9w1svlRoe8&_hsmi=24305547