A recent study says that for every 100 new donors nonprofits gain, they lose 103—their leaders are forgetting the importance of retention:  https://philanthropy.com/article/Charities-Lost-103-Donors-for/233589?cid=pw&utm_source=pw&utm_medium=en&elq=68a11261f9444133974830ad89caade8&elqCampaignId=1597&elqaid=6545&elqat=1&elqTrackId=38b012424512431c98a89f6aeb9434f3