Non-profit advocates too often get lost in the “how” and forget to say “why:” http://gettingattention.org/2015/06/rich-detail-nonprofit-content/?utm_source=Nancy+Schwartz+%26+Co.&utm_campaign=200eb853a3-BLOG_POST_ALERT&utm_medium=email&utm_term=0_a940cd650c-200eb853a3-70376481