Non-profits that embark on advocacy campaigns need to take this step first—be sure you have a compelling and impactful brand: http://www.fundraisingsuccessmag.com/aggregatedcontent/how-nonprofit-branding-strengthens-impact-part-one?e=larry-kaplan@sbcglobal.net#utm_source=nonprofit-pro-today&utm_medium=enewsletter_continue_story5&utm_campaign=2015-05-15