During a big crisis that doesn’t directly impact your non-profit:  http://gettingattention.org/2015/04/fundraise-communicate-crisis-disaster/?utm_source=Nancy+Schwartz+%26+Co.&utm_campaign=dd7f99a897-BLOG_POST_ALERT&utm_medium=email&utm_term=0_a940cd650c-dd7f99a897-70376481