That is the essential first step for successful fundraising: https://nonprofitquarterly.org/philanthropy/25859-building-a-culture-of-philanthropy-in-your-organization.html/?utm_source=hs_email&utm_medium=email&utm_content=16772130&_hsenc=p2ANqtz–03xXmr2NNiDhDpysiv-g4x-4__Xxx9AzYvMq-iFFLjHdTarxuI-BVPmKzKLw8QJwhaWspgu_TdGUgDySfAMwwbW-V5tElCKhXnPqDXS23UX3edgQ&_hsmi=16772130