Are social media and technology key tools for nonprofit advocacy? Probably, although there are plenty of unintended consequences, say these two articles; plus a guide to doing it well, anyway:

https://nonprofitquarterly.org/policysocial-context/25664-organizing-through-social-media-mobilizing-slacktivizing-or-fetishizing.html?utm_source=hs_email&utm_medium=email&utm_content=16180235&_hsenc=p2ANqtz-_wsDcZqQv8EqeyYsgTiQWyudZUAZ2nF-aNLUGmaolSbzRtqsWHpxoKB9zyMR7-Hg87gPJwXPql6RjAWPwYPU57ANE7RhTmL4Pqgs1G9ZulfVLSxi8&_hsmi=16180235

http://philanthropy.com/article/Tech-s-Power-to-Mobilize/190281/?cid=pt&utm_source=pt&utm_medium=en

https://www.salsalabs.com/why-salsa/strategic-best-practices/essential-guide-social-media-nonprofits?utm_source=fs&utm_medium=featured_resource&utm_content=social_media_ebook&utm_campaign=engagemen