Effective non-profit advocacy means you have to take your audience’s perspective and needs into account: http://www.causevox.com/blog/keys-brilliant-nonprofit-storytelling-part-2-consider-audience/?utm_source=CauseVox+Master+List&utm_campaign=133df7c185-MOFT_FEB_2015&utm_medium=email&utm_term=0_9ed9f9a1e4-133df7c185-322686969