Is your non-profit’s advocacy message contributing to “compassion fatigue”?  Do you zoom in on individuals, leaving systemic change out of the frame?  Is your messaging saying, “enough about you; let’s talk about me”?  Does your content take your potential stakeholders’ awareness too much for granted?  Some great advice here on how re-framing social issues can take place in social media, as well as other forms of advocacy communication: https://nonprofitquarterly.org/management/24746-reframing-issues-in-the-digital-age-using-social-media-strategically.html?utm_source=hs_email&utm_medium=email&utm_content=15930401&_hsenc=p2ANqtz-8YeitFZa-DWR2YBJzVBbUtTyOFjhNQrpa7acS1H-8SY_NxgpG3-d3uTpWyKQEdATPIXZbvCFm5sNQS8wpc9oBkdeZ1V4CpFeA2sRQYVLPZLl1xNic&_hsmi=15930401