For your non-profit’s advocacy efforts—start by checking out the Pew study on how it’s used: http://gettingattention.org/2015/01/nonprofit-social-media-pew/?utm_source=Nancy+Schwartz+%26+Co.&utm_campaign=d798b35628-BLOG_POST_ALERT&utm_medium=email&utm_term=0_a940cd650c-d798b35628-70376481