Small donor solicitation is now called crowdfunding:  https://www.mobilecause.com/download-crowdfunding-for-nonprofits-infographic/?utm_campaign=Infographics&utm_source=hs_email&utm_medium=email&utm_content=15694707&_hsenc=p2ANqtz-9p-jxDK3ef_4EBP_X0H2F19L6fkW38AmD7fWwZMJe16OvTf3SvspzopbE3Jm2ppIKLMPRelpFa7-0UGSjw0gKZJEDW-lA8xegCyaBeS2oVlSR2O8c&_hsmi=15694707