Compelling storytelling that appeals to hearts and minds is critical to effective non-profit advocacy and fundraising:  http://www.causevox.com/blog/keys-brilliant-nonprofit-storytelling-part-1-emotional-arc-character/?utm_source=CauseVox+Free+Fundraising+Tips&utm_campaign=f6c796b9c2-RSS_EMAIL&utm_medium=email&utm_term=0_bbb4cd4975-f6c796b9c2-322745385