What distinguishes non-profits that communicate well? Look at the big picture and the nitty-gritty in these 2 links:

http://www.ssireview.org/blog/entry/making_ideas_move?utm_source=Enews&utm_medium=Email&utm_campaign=SSIR_Now&utm_content=Read_More

http://www.fundraising123.org/article/style-guide-your-way-recognition-repeats-and-actions-part-one?mkt_tok=3RkMMJWWfF9wsRogv6XOZKXonjHpfsX57u8uWq%2Bg38431UFwdcjKPmjr1YQARcB0aPyQAgobGp5I5FEKTbDYT7prt6EMUw%3D%3D