The same techniques that make sales and fundraising appeals work are necessary to convincing your stakeholders as to the righteousness of your cause—check out some of these links from Cause Planet: http://campaign.r20.constantcontact.com/render?ca=8f3f0143-f6b9-46b8-8d1b-2b12b81fa047&c=646a54a0-426f-11e3-b91d-d4ae52986b44&ch=65f401e0-426f-11e3-b9d6-d4ae52986b44