Faced with declining advertising revenue, many commercial publications are co-opting the language and approach of the nonprofit fundraiser as they seek readers, while nonprofit news sites thrive:...
Is Rage Fundraising Losing Steam?
Nonprofits that turned sharply political after the presidential election experienced exceptionally strong year-end growth in 2016, setting a very high bar—but their year-end numbers in 2017 had a hard time keeping up: http://www.mrss.com/lab/everything-in-2017-was-terrible-except-december-fundraising/?utm_source=newpost&utm_medium=emaildigest&utm_campaign=Lab
Is Your Board on Board?
If your nonprofit gets into advocacy, everyone needs to be on the same page, so your first goal is to ensure internal alignment—here’s an example of an executive director who jumped head first into the Resistance, but didn’t bring along her board: ...
Nonprofits & Politics
Whether your organization is on the front lines responding to political events or maintains a safe distance, there’s always something nonprofits can learn from political campaigns—some tips on fundraising, messaging, and strategy: https://act.everyaction.com/politics-nonprofits-guide-2018?utm_campaign=everyaction%20top%205&utm_source=email&utm_medium=internal%20content
Engaging Slacktivists
“Slacktivists” will share your cause on social media, but they often fall through the cracks of relationship building and further engagement—but they’re more likely to support your nonprofit further if given the right opportunity: https://wiredimpact.com/blog/slacktivism-gain-supporters-social-media/
Dark Money
Nonprofits that use “dark money,” which obscures the identity of political donors, for their affliated political action committees need to be careful—a case study from TX: https://www.texastribune.org/2018/01/29/does-texas-business-groups-use-dark-money-follow-state-ethics-rules/
