When your nonprofit communicates with donors and stakeholders, you need a plan—either written or in your head: http://www.nonprofitmarketingguide.com/blog/2017/08/08/7-signs-your-communications-strategy-isnt-strategic/

Branding & focusing on your nonprofit’s “why” is what sets successful fundraising and advocacy apart from the rest: http://www.thenonprofittimes.com/news-articles/branding-npos-biggest-dreams/