Nonprofit Leaders—The majority of your donors last year will not give again this year:  https://www.causevox.com/blog/donor-retention-statistics/?utm_campaign=Blog+Notification+Emails+-+2016&utm_source=hs_email&utm_medium=email&utm_content=27478271&_hsenc=p2ANqtz—eiMyR5ohmQp9VdqDOgc16IOuOqalifgp2_-hSfKjaRqTUFKAmJYKUSLuepUalcevVsfc3Hmnjo-AQ3hkoxWwDZSXWFOOmAjFITd8hd7KKWLqdGs&_hsmi=27478271