Great advice for nonprofit leaders engaged in advocacy:  http://www.causevox.com/blog/create-compelling-call-to-action/?utm_source=hs_email&utm_medium=email&utm_content=21280534&_hsenc=p2ANqtz-8z_U4Rp2rr6nfdRqP9I8nMaKtOoYm_NZs6ZfGLLv0YgHHr4ysSsBTrIxwlwIG8qz9FKBGPgYLgj0zf968hhDsoqFObZv_3wlMttxKj4IxOncWP-i8&_hsmi=21280534