Humor, hope and relevance are three keys to successful non-profit advocacy:  http://gettingattention.org/2015/07/frank-nonprofit-communications2/?utm_source=Nancy+Schwartz+%26+Co.&utm_campaign=d1462958ed-BLOG_POST_ALERT&utm_medium=email&utm_term=0_a940cd650c-d1462958ed-70376481