Rather than following the traditional wisdom of promoting a narrow agenda to a targeted audience, this non-profit goes with a broad advocacy agenda:  http://connectivity.cqrollcall.com/could-growing-your-agenda-actually-improve-engagement/?mkt_tok=3RkMMJWWfF9wsRojuKvJZKXonjHpfsX56%2BgvXKWzlMI%2F0ER3fOvrPUfGjI4FSMViI%2BSLDwEYGJlv6SgFTbbBMbhh2bgPUxM%3D