Faced with declining advertising revenue, many commercial publications are co-opting the language and approach of the nonprofit fundraiser as they seek readers, while nonprofit news sites thrive:

https://www.philanthropy.com/article/Media-Adopt-the-Language-of/242375?cid=pt&utm_source=pt&utm_medium=en&elqTrackId=f7a954a27c6b4985b62375e9ee794495&elq=288c93f0401041e0947e3da024dc0669&elqaid=17651&elqat=1&elqCampaignId=7766

State House nonprofit news sites gain News Match $28K support