Mindshare describes the level of awareness that your nonprofit has in people’s minds. It’s less about what people think about your nonprofit and more about how much they think of you. If they aren’t thinking about you much, you lack mindshare, and that’s bad for fundraising and advocacy: https://bigducknyc.com/insights/building-your-organizations-awareness?utm_term=Keep%20Reading&utm_campaign=Ending%20email%20overload&utm_content=email&utm_source=Act-On%20Software&utm_medium=email