Your nonprofit has a network of staff, volunteers, fundraisers, donors, and program participants, many of whom are significant “influencers” in their personal networks. Colleagues, friends, and family will pay closer attention when those they respect and trust share about the causes they care about on social media.  Your end-of-year appeal and your advocacy campaigns could be boosted with a Social Media Influencer strategy—it takes some planning, but could pay off in the long run: