They used to call them “publicity stunts,” but now we say “going viral”—my Nonprofit Quarterly newswire today on impactful advocacy:  https://nonprofitquarterly.org/2017/10/23/making-social-critique-go-viral/?utm_source=Daily+Newswire&utm_campaign=b4d1aad4fe-EMAIL_CAMPAIGN_2017_10_23&utm_medium=email&utm_term=0_94063a1d17-b4d1aad4fe-12442753