As I Was Saying

Posted by on Feb 22, 2018

My eblast this month has been reinforced by this blog post—that institutional funders have one thing that all individuals have, a personality, a set of values, passions and interests that drive their giving, so they need to be treated just like major donors:  https://veritusgroup.com/institutions-just-like-individual-major-donors/

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Keep Them Coming Back

Posted by on Feb 22, 2018

One key to successful fundraising is to nurture your existing donors so they keep on giving—it’s easier than prospecting for new ones; two good articles about that: Are you taking advantage of the ‘honeymoon’ phase in your nonprofit marketing? 6 Fundraising Best Practices To Help You Reach New Donors & Raise...

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