My eblast this month has been reinforced by this blog post—that institutional funders have one thing that all individuals have, a personality, a set of values, passions and interests that drive their giving, so they need to be treated just like major donors: https://veritusgroup.com/institutions-just-like-individual-major-donors/
Keep Them Coming Back
One key to successful fundraising is to nurture your existing donors so they keep on giving—it’s easier than prospecting for new ones; two good articles about that: Are you taking advantage of the ‘honeymoon’ phase in your nonprofit marketing? 6 Fundraising Best Practices To Help You Reach New Donors & Raise...