Watch for the kinds of content that appeal to your audience, take advantage of Facebook’s emphasis on video, and encourage conversations: https://npengage.com/nonprofit-fundraising/making-sense-of-social-media-advocacy-in-2018/
Limited Resources but Unlimited Demand
An example of how a local city pushes back when it feels overwhelmed by community-based charities for funding from its discretionary account—seems like it’s time for a frank conversation: http://www.montgomeryadvertiser.com/story/news/2018/02/22/groups-line-up-piece-council-members-discretionary-funds/352520002/
As I Was Saying
My eblast this month has been reinforced by this blog post—that institutional funders have one thing that all individuals have, a personality, a set of values, passions and interests that drive their giving, so they need to be treated just like major donors: https://veritusgroup.com/institutions-just-like-individual-major-donors/
Keep Them Coming Back
One key to successful fundraising is to nurture your existing donors so they keep on giving—it’s easier than prospecting for new ones; two good articles about that: Are you taking advantage of the ‘honeymoon’ phase in your nonprofit marketing? 6 Fundraising Best Practices To Help You Reach New Donors & Raise...
California’s Nonprofits Still Not Quite Diverse, Despite Leading the Nation
A new report compares California’s reputation as a diverse, progressive bastion to the hiring and treatment of people of color in its nonprofits: https://www.fastcompany.com/40532955/californias-nonprofits-still-quite-not-diverse-despite-leading-the-nation
Independent Sector
Independent Sector, a coalition of nonprofits, foundations and corporate giving programs, focuses on advocacy in this newsletter: http://link.independentsector.org/m/1/82346540/02-b18052-82c8d4e82d414ca3af43c02ff29cc420/16/481/20154e6e-49c6-41c0-b3a6-077d25e376eb
Yelp for Foundations
Find your foundation here—Started by the California Association of Nonprofits, GrantAdvisor uses nonprofit grantee reviews to rate institutional funders; it was recently cited as one of the world’s most innovative companies by Fast Company Magazine: https://www.fastcompany.com/company/grantadvisor
Nonprofit Advocacy Matters
The latest from the National Council of Nonprofits on federal, state and local issues and how they impact your organization: https://www.councilofnonprofits.org/civicrm/mailing/view?reset=1&id=1245
Transparency
A US Court of Appeals has upheld the dismissal of free speech violation claims by Citizens United, allowing New York State to require the public disclosure of donors who give more than $5,000 to nonprofits there—a big issue for advocacy organizations:...
Email is Good
There’s a fine line between an effective campaign and spam, but nonprofits that have a good handle on email communications have seen a steady uptick in money raised: https://www.fastcompany.com/40520117/why-inbox-inundation-may-be-the-best-fundraising-tactic-for-nonprofits
Nonprofit News Has a Good Year
Niche journalism websites continue to become a larger part of America’s nonprofit sector—my Nonprofit Quarterly newswire this week: https://nonprofitquarterly.org/2018/02/19/2017-banner-fundraising-year-nonprofit-news-websites/?utm_source=Daily+Newswire&utm_campaign=552c27e01f-EMAIL_CAMPAIGN_2018_01_11&utm_medium=email&utm_term=0_94063a1d17-552c27e01f-12442753
Donor Stewardship
Your non-profit may have an excellent donor prospect program, but after that first gift you don’t know what your next move should be, other than thanking the donor and keeping in touch with them in the hope that they might give again: https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship