Believing in the mission is the number one donor motivator, according to this study—tax deductions are down the list: http://blog.aicpa.org/2017/05/what-motivates-donors-to-give.html?utm_source=mnl:cpald&utm_medium=email&utm_campaign=22May2017

Nonprofit advocacy that goes beyond self-interest to reflect a concern about broader issues of social justice and human rights: https://nonprofitquarterly.org/2017/05/22/ny-nonprofit-federation-goes-advocacy-social-justice-core/?utm_source=Daily+Newswire&utm_campaign=fd047f7718-EMAIL_CAMPAIGN_2017_05_22&utm_medium=email&utm_term=0_94063a1d17-fd047f7718-12442753

Nine principles of community-centric fundraising in a donor-centric world–especially useful to advocacy nonprofits: http://nonprofitaf.com/2017/05/9-principles-of-community-centric-fundraising/